Even though it had the flair, HTC's last year's flagship, HTC One X couldn't hit the spot HTC expected it to. Thus, the company chopped that extra letter and came up with its new and latest flagship, HTC One, which was launched today.
Recently, during CES 2013, Sony announced its couple of 1080p screen, quad-core krait devices, the Xperia Z and ZL duo, and with Samsung rumored to use a 4.99 inch 1080p screen in its upcoming Samsung Galaxy SIV, it was quite likely to expect a flagship release from HTC and keeping the rumors in perspective, it was expected right about this time.
Gone are the days of full polycarbonate exteriors, the phone now comes in full aluminium premium finish complete with HTC Sense 5, HTC's new custom launcher which seems like a hybrid between Windows Phone Tiles' approach and Sony's Xperia launcher, and Android 4.1.2 Jelly Bean(upgradable to Android 4.2 Jelly Bean very soon) out of the box. For its premium finish, HTC One sports a 9.3mm thick and a reasonable 143 grams heavy profile.
The phone sports a Qualcomm Snapdragon 600 SoC which consists of a 1.7 GHz quad-core Krait CPU, 2GB RAM and Adreno 320 GPU. But the main focus is stolen away by its magnificent 4.7" 1080p SuperLCD 3 screen which is stunning to look at.
HTC has crammed a lot of innovations in this one phone, like the stereo speakers with built-in amp with impressive 93 db loudness, the simplified soft keys or the IR blaster(to control some household machines) integrated in the power button, but there is one area where HTC actually took it to the next level. Instead of using a regular back shooter for their new flagship, HTC put on some innovation hats and came up with the idea of UltraPixels, which are about 300% larger than normal pixels, and thus vastly improving per-pixel quality and low light performance of the 4MP camera at the back of HTC One. It has 1080p @ 30 FPS video recording as well. Also, with Image Chip 2, HTC One now offers HDR mode during video recording, 60fps video and gyroscope based image stabilization which should come handy during video recordings.
The smartphone comes equipped with usual array of connectivity features that are LTE, NFC, wi-fi a/b/g/n, Bluetooth 4.0 and GPS with GLONASS support. A 2300 mAh non-removable battery is used to power the beast. It comes in Red, Black and White flavors and will launch in the market in March this year. Will the phone reach humongous levels of success and sales? That, only time can tell but it is one hell of an effort and a phone.
Meanwhile, HTC also released first promo video for its latest and greatest flagship. Lets have a look.